Your Operating Principles are the most practical part of your Foundational Materials. Your goals are the WHAT to do. Your Operating Principles are the HOW to do.
The product you sell will be a reflection of the organization you design.
Everyone has ideas. Few can execute. You’re better off having great execution and the wrong idea because with great execution you can learn and iterate on your vision as part of the execution. On the other hand, a great vision without execution will get you nowhere.